Friday, August 29, 2008

Look For An Angle Where The People Can Identify With The Project

Category: Finance.

Getting people to support a cause may be easy but getting them to support it with money is another thing!



The most that they can do is to help you spread the word. People may feel sympathetic with the project and may even identify with the problem that you are aiming to solve but they may not go to the extent of supporting it with money. Therein lies the problem. The primary goal of a fundraiser is well to raise funds. Although the support of people can help make a fundraising campaign a success. Without the money, the organization will not be able to implement their goals for the project. With the right approach and techniques, you can make a success of it.


Convincing people to donate money may be difficult but not impossible. Below are some tips that can help you in raising funds for your charitable project. The key to convincing people that they are giving their money for a good cause is to present the project in such a light that they will benefit from it. Find a benefit. Look for an angle where the people can identify with the project. Projects may not be as community- involved as education and health but with the right angling, you can convince people that it is for their best interest. For instance, if the project is about a community sports team, highlight community pride and the value of sports and recreation in the town.


Organize a fun event. If you are planning an event, make sure that the guests will have the time of their lives in your event. People who are having a great time will most likely to give to charity than people who are not enjoying themselves. There are a lot of things that you can do. Incorporate the fundraising into the event. You can organize a cookout, a bazaar, a fashion show, a bingo night. One way to subtly invite people to financially support your program is to organize an event where they will have to purchase something, a product, a ticket, a set of meals.


For instance, you can organize a concert or a musicale for the community, the tickets of which can be sold to attendees. This way, they will feel that they are not only giving their money for a good cause but they are also getting something in return. Play upon the community spirit by getting kids and people in the community to participate in the event. Many of these are non- profit meaning the proceeds collected doesn t go to anyone except the recipients. Anyone can conduct a fund raising event. There are a few things people need to go in order to make this happen and here are some of those tips.


Is this about raising money to fight AIDS or for those who don t have enough to eat in some third world country. The one who thought about it should have a clear idea as to what this event is all about. Such examples have been done for ages and this will continue as long as people are still suffering. Concerts raise a lot of money. The next thing to think about is the type of event that will take place. A good example is the Live Aid concert, which took place after the tsunami, hit certain parts of Southeast Asia. When people offer money, a receipt must be issued making it a non- deductible contribution.


After this has been planned, it is time to deal with the technical side of a non- profit raising event. If this is not done, the organization will have to pay taxes to the government. This is the reason that documentation is important in order to make this happen. This means the money collected cannot be given in full to those who need it the most. Another important factor in a non- profit fundraising event is that there has to be a board of directors in place. These people can come from different backgrounds that will have a special role to play from the planning to the execution of the event. These individuals don t have to be politicians but ordinary people who are committed to the cause.


When the board has been formed, the next most important thing to get regardless on the scope of the non- profit raising event are volunteers that will help out until the project has been completed. No one in the group may have done this before making this a fun and learning experience for everyone. The five tips just mentioned are essential in the success of the non- profit fundraising event. There will be medals or certificates of recognition once this project has been completed. Giving something without expecting anything return is not selfish and worth doing should the group want to do it again. The group who worked together will be thanked by those who need it the most in some special way.

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